m2-hospitality is an R&D project of m-hospitality that aims to create an AI‑powered, data‑driven personalization platform for hotels, extending and upgrading the existing m‑hospitality solution. The core goal is to help hotels increase revenue (especially through upselling and cross‑selling), improve guest experience, and optimize operations by orchestrating data and digital touchpoints across the whole guest journey.

More specifically, the project sets objectives such as:

• Designing a modular, scalable system architecture (admin back office, mobile/web guest app, backend services, AI subsystems) that can integrate with PMS, booking engines, payment gateways and third‑party services used by hotels.
• Developing advanced AI engines for personalized recommendations, so that the platform can match each guest with relevant room upgrades, experiences and offers in real time, based on preferences and behavior.
• Enabling hotels to design and manage digital campaigns (upsell, cross‑sell, vouchers, loyalty actions) from a central admin interface, with full control over rules, timing, content, segmentation and languages.
• Ensuring non‑functional qualities such as security, reliability, observability and performance, so the solution can support demanding hospitality environments and multi‑property groups.

Overall, the project’s purpose is to turn m‑hospitality into a next‑generation personalization and engagement layer for hospitality, using modern web/mobile technologies and applied AI to deliver measurable business impact for hotels and better, more tailored experiences for guests.

Please visit the Project web site (www.m2-hospitality.gr) for more information.