m-hospitality Loyalty module is a reliable, end-to-end, loyalty solution offered as a service to our Clients. Loyalty has become an essential part of the marketing mix for merchants, as intense competition for customers leads more and more businesses to turn to loyalty programs in order to identify, attract and retain the best customers and create true service differentiation. In developing loyalty programs, hotels need to come up with efficient solutions that address several key challenges, such as:
- Customer retention: Retaining customers is difficult to achieve and sustain, but is important for both revenue generation and cost savings purposes.
- Incremental customer value: Increasing the spending and frequency of purchases by existing customers is a key driver for revenue growth.
- Building strong customer relationships: Many merchants have difficulty tracking customer purchasing behaviors and spending habits, capturing customer data and understanding how to leverage these in order to build strong, valuable relationships.
- Ineffective marketing campaigns: Lack of customer knowledge often results in untargeted mass marketing campaigns that have little effect on customer behavior.
- Customer acquisition: The acquisition process for new and potentially valuable customers is more costly than retaining existing customers and can be very ineffective.