GUEST RELATIONSHIP MANAGEMENT
Customised communications that drive revenue
Your guests want to be friends and friends are generally loyal. Guest relationship management (GRM) enables you to communicate directly with guests to build personal relationships, before, during and after their stay. It will make your guests feel special.
m-hospitality’s state of the art GRM uses patented algorithms and machine-learning technology to identify and segment personas within your data. This presents an unrivalled opportunity to cross-sell services to guests, to make their experience even more of a pleasure and to target specific segments with tailored offers. It will also encourage guests to spend more during their stay.
We will help you create customised marketing messages that can be integrated with your PMS, delivered by email, text, viber or WhatsApp. This will ensure communications are targeted, cost-effective and provide the results you want.
We will work with you to create customised message templates and content to ensure your communications are targeted, cost-effective and provide the results you want.
Why Guest Relationship Management?
TALK TO OUR TEAM TODAY ABOUT IMPLEMENTING AN EFFECTIVE GRM SYSTEM
- Enhance guest experiences
- Build ongoing relationships
- Increase guest spend
- Drive return visitors