By harnessing the power of data, the hospitality industry can better understand performance, cut costs, and build lasting relationships with guests.
Business intelligence (BI) is widely used in many of the world’s top sectors, including the hospitality industry. By embracing big data and analytics, hotels and other lodging facilities can better understand revenue and booking patterns, performance of promotions, and measure customer satisfaction.
Here are a few of the benefits of incorporating the m-hospitality BI solution into your hotel’s operations:
- Easy Access to Data: m-hospitality BI solution aggregates and visualizes information from multiple sources and locations within an organization. Data are synthesized in an easy-to-understand format that allows everyone in the organization to understand and determine the factors that drive day-to-day activity.
- Dynamic Segmentation: m-hospitality BI allows dynamic segmentation of your B2C and B2B customers based on multiple user determined criteria, thus leading to meaningful hotel specific clients segments
- Improved Marketing: m-hospitality BI solution can help determine the success rate of advertisements, direct mail campaigns and rewards programs, allowing your hotel to tailor marketing efforts to specific guest segments and sell the right product to the right customer, the right time at the right price.
- Enhanced Guest Experience: Integrating m-hospitality BI solution can help your hotel to make detailed guest profiles that include itineraries, interests and preferences. This information will allow to anticipate guest needs and offer more personalized service that will increase customer loyalty.